I have been mucking around with some social media aggregation sites and my most recent venture is FriendFeed, which I’ve seen around the web and have known about it for a while, but never really got around to trying it. Well, I managed to get there, and here’s what I found.

What’s most striking about FriendFeed is the design, and perhaps this is why I might choose it above others (plus it supports the most sites). FriendFeed has no style. I don’t mean it is distasteful, but it has no style as in it has a header and then you just get a list on a white background. This is a refreshing design, catering to the puritan needs in us. I see this as an absolute positive aspect of the site, I very much enjoy the clean form, allowing me to concentrate on content instead.

Sites supported are also wide and varied, from obvious ones like Youtube and StumbleUpon to smaller sites like Furl and Tipjoy. There is also a lot of variation, for example Library Thing is supported, which is a social Book catalog and discovery tool, but you can also add music sites like Last.fm, and many others, totaling up to 41 great services.

Bloggers will love FriendFeed because it not only allows you to add your blog, but other blogs where you write. You can specify blogs with multiple authors and only show the stories you wrote. Since I do most of my writing on other sites this is a great way for me to showcase this, previously I could only achieve this with a complicated but of php.

You can also create rooms for specific topics, groups and so on, creating and sharing content only relevant to that room. This is awesome for bloggers too to promote the topic of their blog, but also study groups, friends, and so on.

Overall I like FriendFeed a lot. I haven’t made my decision on the best one, but FriendFeed is currently at number 1. Simplicity and number of features make this service one of the easiest ones to use and with the ways you can display it on your blog, possible the most productive too.