Quick checklist for printing business cards
Are you thinking of designing your own business cards? Chances are you will need to go to a printing company to get them done properly, they can churn out 200, on quality 300 gramm paper in about 10 minutes, all cut up and boxed nicely, for around $40-$50. Since this is not a huge expense, I think it is worth the effort to get some done properly, and I have a very quick checklist of things to do before you hand in the documents to get this done.
Measurements
The standard business card size where I live is 90mm x 50mm, which translates to around 3.5 x 2 inches. The bleed should be around 3mm here (0.1 inches), as far as I know, officially, the bleed is between 2-6mm, and around 1/8th of an inch. The bleed is the part of the printing which goes beyond the actual border of the finished product you’re looking for. This is needed for cutting, and to ward off some inconsistencies.
DPI
Dots per inch is another important factor in printing. For web designgs you most likely use the standard 72dpi setting of Photoshop and the like. This is fine for your display, but for printing you will need some higher quality stuff. Printing usually requires 300dpi, which you can set up easily in any image editing software. Note that this setting will make you image seem huge on your monitor, but this is perfectly normal. The business card I mentioned earier was 1063px x 591px which is rather big, but translated to only a 3.5 x 2 inch card.
As an extra note, Photoshop has the option to view “print size”. Take care, as this will most likely NOT yield the correct result. I don’t want to go into full detail here, but the basics are that Photoshop does not know the size and resolution of your monitor, therefore, will not produce an accurate print size. My card was exactly the right size, but if I chose print size in photoshop, it looked roughly 3/4th of the correct size.
Choosing your colors
This is the part where I am completely lost myself. I have learned a lot, but color designation is an art in itself it seems. First and foremost, you need to create your work in CMYK color. The normal color mode is RGB, so your application will create documents by default in that mode. CMYK uses different colors to mix the ones you see on screen, and this is the one needed for print. On your end, you shouldn’t notice much difference. As a note of interest, create an image and save a copy in RGB, and another in CMYK. The open both in Picasa, and you will see that the colors will be all wrong in the CMYK one. It seems weird to me that an image application can’t handle CMYK, although not that Picasa specifically really needs to.
That was the easy part, so far it was just a matter of changing a setting. Now, if you hand in your finished work, they will print it and the colors will still be all wrong. Blue won’t be green, but orange might well become gold-ish, so you still can’t just hand it in. You will most likely have to designate colors from the pantone color scale. Now, if you have Photoshop, you can go to the swatches and select a pantone scale. Pantone Solid Coated is the most common, but ask the company what they want you to use. So you’re supposed to choose a color from here. Now since you are viewing it on your monitor, the correct color actually won’t look correct since your monitor doesn’t reflect the same color you would get. Damn. So, you need a paper based pantone scale, which the printing company definitely has, so you will probably have to go in and take a look. Alternatively you can get a color-calibrated monitor, but I have no idea about these.
So what I did is I went in to the press, got a thick stash of pantone colors and held them up to my screen to find which one the color was. I had two main colors, orange and green, so I wrote up the two codes for these colors. I then chose those colors from the swatches in Photoshop and recolored the elements with these colors. Now everything looked slightly discolored on my monitor, but it promised to look good on paper. I suggest you actually give them the color codes you want if you have a 2-4 color design because they will also take the pantone colors and match it to those original colors, NOT your design.
Choosing the colors and getting them right is by far the hardest thing to do, so don’t worry if you get it wrong, I already have some experience, but I’m still such a layman. I will be off to buy a pantone color scale on paper as soon as I can, I suggest you do the same if you want to go to press often.
File formats
PDF is a pretty standard format for printing presses, but they might also accept other types. To be fair, they accept all formats, but they will probably charge you for the work needed to convert them into formats they can use. If you want to give them press-ready stuff you will need to use PDF or Post script files. The point here is to have the bleed, and to have the file contain all the additional information, like embedded fonts and such. I also recommend using vector images for all the graphics, since these are scalable, and text in particular will be much smoother if printed from vector images.
Overview
The point is that printing in a proper press is not as easy as doing it at home. In particular, color specification is hard, and getting the right format the first time might be challenge. If you know a good company, they will be nice and help you get there. Also, I am not a printing expert, the above is distilled from my personal experience so far, so if I have said something erronous, please let me know. Otherwise, I’m sure they are good tips, but make sure to check and double check everything, and to check and double check with the press people before going to press!
November 17th
Daniel Pataki


If your work concerns developing online applications (or iphone apps), the best tool you can use as the basis of your website is a wireframe. A site wireframe is basically a quick mockup, or draft of your site. It is a wonderful tool to have because it can put your management at ease, they will see what the site will do, how, they can easily add their input, etc.; but it also aids the developer because he or she will know exactly what to build and with what functionality.
